DMNews: Lexus custom publishing efforts

Luxury car company Lexus has long known that its customers appreciate engagement, as evidenced by the 2002 launch of a global custom publishing campaign. But the evolution of Lexus' brand marketing strategy — which has grown to include a Web site, MSN portal, e-mail newsletters, video stories, travelogues for TiVo, streaming video for mobile phones, and serialized fiction, all full of custom content designed for Lexus buyers — is a perfect illustration of the evolution of custom publishing as a discipline.

More information can be found here